Don't plan your networking events, curate them.
Event planning is a role that many people see as exciting and glamorous. While that is true at times, it is also a process that requires great amounts of creative critical thinking and can bring on a lot of pressure for stakeholders. To ensure a successful event, be strategic to see that desired results are achieved.
What makes for a successful event? Here are three E’s to keep in mind as you curate:
Engagement: more than just eating & drinking
While most people (including me) enjoy a good happy hour, many are looking for a more engaging way to connect with those around them. People who are outgoing and outwardly confident don’t usually have a problem finding something to talk about; but for many, conversations with strangers can be intimidating. Help your attendees get to know each other easily by providing conversation topics for them. Get creative by offering activities that take guests out of their usual, awkward introductions. Games, trivia, icebreakers, and themes can all help with this.
Experience: more than just fun
Events are best when they’re fun; however, fun alone doesn’t carry an event to success. Cater to your attendees’ interests by offering an educational experience that allows them to grow. Is there a topic that you’ve been hoping to showcase? How about something that you’d like to create buzz or awareness for? You’re in luck: this also helps with engagement. When your guests are learning about something, they’ll have more to chat about with their new acquaintances.
Endurance: more than just tonight
Usually, an event doesn’t last more than a few hours. In order to make a lasting impression, be strategic about how people will be inspired into action. Ask yourself: what steps are you hoping your audience will take following the event? If you want attendees to join your online group, sign up to volunteer, attend another event, or donate to your cause, be sure that this event encourages a commitment. Don’t let an opportunity pass by due to thoughtlessness in preparation.
If you have additional thoughts or ideas, I’d love to hear them. What strategies have been effective for you?